- Established the Public Affairs function and Committee
- Executed a number of successful online reputation campaigns
- Launched a new website and saw visitor numbers double
In 2018, ECI’s nascent Public Affairs function took shape. It was created to operate across thematic programmes and further ECI’s work on raising awareness and appreciation of the role of copper as an enabler of a sustainable future for Europe, adding value, boosting competitiveness and fostering jobs, sustainable economic growth and investment. This is done both through working closely with programme leaders to ‘move the needle’ on specific legislative issues for the copper industry, but also through a specific reputation building effort.
A major development was the establishment of a PA Committee. Its remit is to provide input and approval on key guidance elements for the PA work—including the overarching strategic plan and industry position on specific matters—so the ECI team can progress projects and activities accordingly.
Over the course of the year, we executed a number of reputation campaigns which were chosen to reflect internal priorities as well as our external regulatory environment. The three drivers of these initiatives are: advancing innovation, climate change and sustainable energy. These campaigns—which all had a strong social media component—were anchored around key EU weeks of relevance to our programmes, notably Green Week, Sustainable Energy Week, Mobility Week and Raw Materials Week. Further, when the world gathered in Katowice in December for COP24, ECI too was present. Overall, we saw an increase close to 200 percent of followers of @ThinkCopperEU on Twitter, and significantly augmented our visibility there and on LinkedIn.
Another step in strengthening our public voice was the relaunch of our website, www.copperalliance.eu, with a new, user-friendly structure and refreshed functionality and content. We officially launched it with a “Welcome Back to BXL” cocktail event in early September, which helped put us on the map in the broader stakeholder community. Visitor numbers have doubled since the relaunch, and our enhanced activity across social platforms increased visitors from these sources by 90 percent. Overall, plans are in place to build on these successes in 2019.